Why Millennials?

A couple of Realtors have questioned my emphasis on reaching Millennials when it comes to marketing.  So I wanted to address why we feel this is so important.  Keep in mind the following:

  1. National Association of Realtors reports that Millennial’s are powering the Housing Market recovery as they become the largest group of Home Buyers (34%).
  2.   Over 90% of people are reported to search online first for products and services.

 

In summary, how important is online marketing, video and technology?  It’s absolutely vital that we as Real Estate Professionals utilize the latest technology available in our marketing and communication so that we can meet the largest segment of home buyers (Millennials) on their turf . . . online.